Are Blog Posts Still Relevant In 2023?
Blogging has been a critical component of digital marketing for almost as long as the internet has existed. Blogs were one of the first ways the true power of the internet could be harnessed, allowing anyone with an opinion or view to reach the entire world. Times have changed obviously, as has the internet as a whole.
As business owners and digital marketers, blogs have been used to drive web traffic, grow audiences, and drive sales for years. Some marketers prefer not to use them, and that begs the questions: are blogs still relevant for a brand’s digital presence in 2023?
Absolutely!
Here’s why:
Provides Value
Too much of digital marketing today is flashy and superficial. It lacks substance and exists just for the shock value. Providing actual value and meaningful content to your customers and audience makes people stop and take note.
Organically Grows Audience and Web Traffic
While there are ways to grow audiences that are quick and fast, a committed and dedicated organic audience takes time to build. These are your brand loyalists, who keep coming back and singing your praises. Blogging gives them a reason to come back. Posting high-quality, valuable content on a consistent basis will give these people a reason to continue to engage with your website often.
Provides A Deeper Touchpoint On Your Website
Regardless of what you do as a business and what you sell on your website, deeper engagement is better. More clicks, more page views, longer session duration. You want your customers to spend as much time on your website and digital properties as possible. Blogging gives them a reason to do that.
Blogs also let you expound on ideas, products, stories, and other information that might otherwise bog down product pages, landing pages, and elsewhere on the site. You can tell stories, weave narratives, and give people necessary and important background information.
Answers Questions and Provides Information
Blog posts can be a great place to house FAQs and other information that you frequently get asked. Putting this information in a longer form format such as a blog post not only helps with SEO, but gives your customers and audience another touchpoint on the website. Properly answering questions and formatting pages within your blog can create funnels and easy call to actions that can boost your engagement rates.
Great For SEO
The best for last - blogs are incredible for SEO. Any kind of unique and growing content will help your website’s SEO, but a keyword-optimized and well-written blog will drive specific traffic. Want to organically target an audience? Write blogs. Want to grow your website traffic? Write blogs? Want to increase your site’s ranking? Write blogs.
Blogs absolutely have a place in a well-rounded digital marketing strategy. They are well worth the time and money to create and implement. If your business needs help with your blogging strategy and implementation, we’re here to help.